Conclusion

Despite the pessimism that inevitably arises from the corporate influence over every aspect of the internet and indeed social networking, the pure social benefits that emerge from internet based social networking sites should not be ignored. Individuals now have outlets in which to not only locate others in an ever globalising world, but also find themselves. Whether we believe in the social networking phenomenon or not, the themes of identity construction and self-fulfillment are issues which will continue to resonate with society as it evolves. Ultimately the success of thes sites has raised questions over the reality of our new idenities and the conflict between our increased communication and market influence. But now that we as a society have overcome the previous boundaries of time and space in our interactions, we will not be alone when trying to find the answers.